Uptime Monitoring for Agencies

Manage monitoring for all your client sites from one dashboard. Catch issues before clients notice and prove your value with uptime data.

For agencies and freelancers, monitoring isn't just about catching problems—it's about demonstrating value. When you can show clients their site has been up 99.98% of the time, and that you fixed two issues before they even noticed, that maintenance retainer starts looking like a great investment.

Why agencies need uptime monitoring

Catch problems before clients do

Nothing undermines client trust like hearing "your site is down" before you know about it. With monitoring, you can often fix issues before clients notice—or at least be ready with answers when they call.

Prove the value of maintenance

Clients sometimes question why they pay for ongoing maintenance. Uptime reports give you concrete data: "Your site was up 99.9% of the time, and we responded to 3 incidents before they impacted your customers."

Professional client communication

Status pages let you communicate professionally during incidents. Instead of fielding panicked emails, point clients to a status page where they can see what's happening and subscribe to updates.

Managing multiple clients

Agencies need to monitor many sites without chaos. Here's how to stay organized:

  • Organize by client – Group monitors by client so you can quickly see which client is affected
  • Route alerts appropriately – High-priority clients might warrant 24/7 alerts; others can wait until business hours
  • Use status pages per client – Create branded status pages for clients who want them, using custom domains
  • Standardize what you monitor – For consistency, monitor the same things for every client: homepage, contact form, critical pages

Tip: Monitor more than just the homepage

A client's homepage might be fine while their contact form is broken. Monitor the pages that matter to your client's business: contact forms, checkout flows, booking systems, key landing pages.

What to monitor for clients

Basic monitoring (every client)

  • Homepage availability and load time
  • SSL certificate expiration
  • Contact form or main conversion page

E-commerce clients

  • Product pages and category pages
  • Cart and checkout flow
  • Payment gateway integration

Clients with scheduled tasks

  • Cron jobs and scheduled tasks (heartbeat monitoring)
  • Backup jobs
  • Import/export processes

Billing for monitoring

How you charge for monitoring depends on your business model:

  • Include in retainer – Most common approach. Monitoring is part of your standard maintenance package.
  • Tiered packages – Basic monitoring in lower tiers, advanced monitoring (more endpoints, faster checks) in higher tiers.
  • À la carte – Charge separately for monitoring services, especially for clients without retainers.

FAQ

Use organizations or groups to separate client monitors. This keeps things organized and lets you route alerts appropriately. Some agencies create status pages per client.

Yes. Proactive monitoring adds real value. You can catch and fix issues before clients notice, which justifies your ongoing fees and builds trust.

UpDog supports custom domains for status pages, so you can create professional, branded status pages for each client without UpDog branding visible.

Related resources

Built for teams

Manage all your client sites from one dashboard. Status pages and team features included.

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  • Organize monitors by client
  • Custom domain status pages
  • Team access and permissions
  • No per-user fees